That's great publicity, especially from a motor head like Jay Leno. I wonder if they are going to do any articles in say Popular Science / Popular Mechanics? Other than bike mags, those would be a good place to show off the technology and maybe get some non-riders interested in the Zero.
Very cool to see Jay Leno giving Zero a bit of notice. Like r.zimm said, Jay is a big car nut, so the fact the he's done this interview, should be a good little boost.